Friday, 9 December 2011

A New ERA of smartphones launching in the market.Part 1

Nokia,Blackberry,android,iphone…launching all new mobile phones in to the market with latest technology embedded.
Nokia Windows phone,has launched 2 brand new mobiles with hardcore combination of windows technology and nokia mobile.
nokia lumia800 and nokia lumia 710.
lumia 800:
Clear and simple,beautiful all-screen design,Smooth one-piece body. 3.7” Clear Black AMOLED display.Seamless design,
Carl Zeiss optics take faster, better photos, and HD video with 8 MP camera and the 28 mm wide angle lens.
Word, Excel, and PowerPoint in built,Internet Explorer 9, HTML5. Wi-Fi. Fast video playback.Explore with location-based apps and destination-based information. Turn by turn Drive navigation to find your way easily and effortlessly.
what is nokia doing on lumia launch….??
Here is what Nokia is doing as part of Lumia launch in India
  • Every single Nokia employee will visit the Nokia store on first day of Nokia Lumia launch in India.
  • 12500 trained brand advocates in India for Nokia Lumia for retail.
  • 5000 retail outlets in India for Nokia Lumia.
  • Nokia Lumia has 750 locally relevant apps in India, out of the 35000 apps globally.[source]
In short, Nokia is trying to build a great retail experience and is leveraging its own strength of retail presence. And importantly, the company is training advocates for the device, instead of relying purely on WoM for feature description/reviews (which was the case with failed products like N8/N900).
I have been to several Nokia events where the disconnect between product managers and marketing teams were as distinct as it could be – and that was precisely because of lack of training as far as product messaging was concerned (in some cases, product managers were asking each others’ whether the feature was really present or there is some mistake from the communications team).
For Nokia, Lumia is a desperate move and while Nokia hasn’t yet announced the Lumia price in India, I’d certainly hope that the same will be done within a week’s time
As far as Nokia’s partner Microsoft is concerned, they are of course aggressive with ‘i unlock joy’ strategy wherein they are giving away Windows Phone devices if you port two Android apps.
Can two B-players take-on the A player? You will have to wait and watch.


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