TIME

Thursday, 5 January 2012

MapmyIndia Launches Android Based In-dash Car Navi-tainment Device.

 

MapmyIndia has launched its next generation in-dash car navigation systems that runs on Android (2.2 currently) and offers features like live television in the car, tracking the live location of the vehicle sitting anywhere along with Aura, MapmyIndia’s latest full 3D, connected navigation software with house-level search.

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Features

The navigation device boasts of large touch screen (Between 15.7cm to 17.8cm), DVD player, iPod connectivity, USB and SD card support for movies and music, Aux-in and AV-in for connecting other audio and video sources, Bluetooth for hands-free calling, AV-in for reverse camera support, Steering Wheel Controls, AV-out to connect to rear-seat or roof-mounted monitors and built in FM radio player. The navigation devices will be powered by the latest MapmyIndia Maps v7.0 including Premium Content which offers unprecedented map details covering all 5,76,000 towns and villages at national level, 4000+ cities at street level, 36 cities with house-level details, 20 cities in full 3D, and 6.3 million points of interest.

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The price of MapmyIndia’s in-dash navigation and entertainment systems range from Rs. 26,990/- to Rs. 39,990/.

An interesting packaging of Android tablet, though the pricing limits the product to a very niche audience. What’s your take on the pricing vis-a-vis feature set? Aren’t they competing with other Android based tablets or navigation apps on your mobile/smartphone device.

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