TIME

Tuesday 17 January 2012

Apple Store launch:Mess in China

As promised , selling of the iPhone 4S in China and in other countries has begun. No Apple product was launched without long lines and frustration but all the expectations have been exceeded now. Some fights were breaking out near the Apple’s “main store in Beijing” between the people who just wanted to buy the phone. Some of them waited overnight in the freezing cold (-9 degrees) to become the first to purchase the phone. 

The store was pelted with eggs too from a crowd of about 500 people. Reason of the action was that opening the store was delayed by at least an hour. Apple had advertised that the store would open at 7 a.m. and at 7.15 a.m. people began crying “Open the door!” and “Liars!” The conflict was significant enough to attract the attention of police; it temporarily cordoned off the shop. The company has become a victim of its own success...

mess

Therefore Apple has decided to postpone the retail availability of its iPhone 4S at the stores in Beijing and Shanghai. People can get the device through Apple’s Web site or buy at China Unicom and other authorized resellers.mess1

An Apple spokesman told: “The demand for iPhone 4S has been incredible, and our stores in China have already sold out. Unfortunately, we were unable to open our store at Sanlitun due to the large crowd, and to ensure the safety of our customers and employees, iPhone will not available in our retail stores in Beijing and Shanghai for the time being.”

 

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